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Canadian Tire 'Money' Goes Electronic in Pilot Program

February 16, 2012
Launching as a pilot program, initially available only in Nova Scotia, the Canadian Tire Money Advantage program offers the option to collect points electronically with a loyalty card or key chain fob.
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Canadian Tire will upgrade its well-known loyalty program on Feb. 24, with the launch of the Canadian Tire “Money” Advantage customer rewards program.

Launching as a pilot program, initially available only in Nova Scotia's 21 Canadian Tire stores and eight gas bars, the new program offers members the option to collect Canadian Tire Money Advantage points electronically with a new loyalty card or key chain fob. Alternatively, customers not participating in the program can still collect Canadian Tire money in paper form as it has existed for 54 years.

Rewards can be redeemed for more than 90,000 products at Canadian Tire stores or donated to Canadian Tire Jumpstart or other eligible community groups.

In designing the upgraded offering, customer research demonstrated that many consumers wanted a more convenient and electronic option to collect and redeem Canadian Tire money, while others continues to cherish the paper bills. Canadian Tire noted its upgraded loyalty offering provides customers with the best of both worlds.

Customers who join the new program earn advantage points on eligible purchases, even when paying with a major credit card, as well as collect bonus points on products weekly in flyer and in store, according to the company. Points will be redeemable like Canadian Tire money, with members earning the most points when they use their Canadian Tire Money Advantage card and pay with their Canadian Tire Options MasterCard. In addition, customers will earn advantage points everywhere else they shop with the branded credit card.

Customers who choose not to use a Canadian Tire Money Advantage card will continue to collect paper money, just as they do today. In fact, those customers can look forward to a new release of Canadian Tire money later this year, the company said.

"Eighty percent of Canadians visit a Canadian Tire store each year. We value our customers' loyalty and the Canadian Tire 'Money' Advantage program gives us one more way that we can be loyal to them. It offers program members the convenience, assortment and high value of one of the best loyalty programs in the country," said Rob Shields, senior vice president of marketing. "Members will now be able to take home that kitchen appliance, BBQ, snowblower or thousands of other products even faster with our Canadian Tire 'Money' Advantage program."

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