Tire Pro Automotive, with locations in Cottonwood, Camp Verde and Sedona, Ariz., is the latest independent tire dealer to become AskPatty.com certified female friendly.
Employees at the dealership completed an extensive training and certification process to earn the company’s “female friendly” certification.
“With an increase of female customers coming into our stores, we participated in training to learn how to best communicate and provide services to our female customers, so they understand the process and are given options on their vehicle’s needs,” said Don Hanks, owner. “Many women feel that they may be taken advantage of when going into a tire or repair facility, and we want to give them a sense of ease and trust.”
"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," said Jody DeVere, CEO of AskPatty.com Inc." AskPatty trains and certifies tire dealers and other automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Tire Pro Automotive’s commitment to women shows that management is serious about earning their business."
Founded in 1982, Tire Pro Automotive has won “Best of Surveys” awards for Best Tire Shop, Best Oil Change location and Best Customer Service for a number of years. It is a AAA-approved repair facility and technicians are both TIA trained and ASE certified.