Goodyear is going mobile with a new offer to consumers everywhere that the tiremaker revealed earlier this week at its annual dealer conference.
The tiremaker launched a mobile website, giving tire shoppers increased accessibility to the information via their smartphones.
To get to the site, consumers can visit
goodyear.com on any browser-enabled mobile phone or smartphone and they will be automatically forwarded to the new mobile site.
“Once there, users will see a tire/retailer selection process by vehicle, tire size or tire name. This functionality includes the identification of retail locations, tire categorization, tire recommendations and manufacturers suggested retail pricing,” the company said.
“This is an investment by Goodyear in making the effort to connect shoppers with retailers, especially at the times when the need for tire purchasing becomes more urgent,” said Mike Dauberman, Goodyear’s director of interactive marketing. “It is a role in which mobile tools really shine, giving consumers on-the-go research capability and flexibility as they strive to make the most informed purchase decision, often in a shortened amount of time.”
The new mobile device site was developed to work on all mobile phones and smart phones that have a web browser, including Android, WebOS, iPhone and BlackBerry smartphones. Tablet users will see the traditional desktop site, rather than the mobile device site, as that is a more appropriate experience for tablet-size screens, according to Dauberman.