Continental Tire is taking its fans along for the ride during the 50th running of the Rolex 24 At Daytona, Jan. 26-29.
At the kickoff of the 2012 Grand-Am season at the Daytona International Speedway, more 100 entrants across both the Rolex Sports Car and Continental Tire Sports Car Challenge Series will race on Continental tires. Throughout the weekend, the tiremaker will post photos, videos and updates to all its social media channels –
Twitter,
Facebook and
YouTube. “And more importantly, we’re looking to engage in some great conversations with our fans throughout the race weekend,” said Travis Roffler, director of marketing, Continental Tire.
“We applaud Grand-Am for 50 years of the Rolex 24 At Daytona,” he said. “The 24 Hour race is such a special race but to be a part of the 50th is extremely cool. There are so many great drivers, teams and story lines this year and we want to help capture that for those who can’t be there.
To check out the action, follow Continental on Twitter (
@continentaltire), or visit the tiremaker’s pages on Facebook (
facebook.com/continentaltire) and YouTube (
youtube.com/continentaltire).
Continental is the official tire of Grand-Am Road Racing and the title sponsor of the Grand-Am Continental Tire Sports Car Challenge Series.