Hankook Tire Co. has appointed a new vice president of public relations. Kim Hyun-Kyung, who is the company's first female vice president, joins the tiremaker after spending 18 years at the Samsung Group, where she was responsible for international public relations and sports marketing.
“Kim is the first female to hold the title since the company was founded in 1941,” commented a Hankook official. “We will strengthen promotional work abroad to boost global sales.”
Kim’s team operates within the company’s management planning division run by president Cho Hyun-Bum, son of Hankook chairman Cho Yang-Rae and son-in-law of South Korean president Lee Myung-Bak. (Tyres & Accessories)