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New Shock/Strut Line Gets Marketing Push

March 21, 2011
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Tenneco Inc.'s new line of Monroe OESpectrum shock absorbers and struts for import vehicles has been launched with what the company claims is "an array of creative point-of-sale merchandising materials and other tools to help installers increase their ride control sales."

Monroe OESpectrum shocks and struts “provide an unprecedented level of handling precision and control while filtering out the ride harshness commonly encountered in foreign nameplate applications,” the company claimed.

The line features Tenneco’s “Twin Technology Active Control System” and comprises approximately 800 SKUs covering most import cars, light trucks and SUVs.

To support the OESpectrum launch, Tenneco developed new print and online advertising materials, technical brochures and other literature for use by the shop owner and technician, as well as point-of-sale items, including a metal tacker shop sign for interior or exterior use.