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Pepperdine Study Shows Depths of Biz Financial Crunch

July 28, 2010
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A new national study indicated that a majority of U.S. businesses – especially small businesses – want to expand their companies, but are being held back by a lack of capital and tightened credit.

The Pepperdine University Private Markets Capital Project showed that just 40% of privately held companies have the on-hand resources to expand. The study covered some 560 businesses and 1,400 financial firms, including banks, venture capitalists, private equity firms and even alternative lenders.

According to Pepperdine business professor John Paglia, who headed the study, businesses are frustrated in their efforts to expand and hire because they cannot get business loans. "It's inhibiting growth opportunities," said Paglia.

The study, Paglia also said, showed a high rate of optimism among business owners, despite capital and credit restraints, raising concerns that some owners might make highly risky moves.

In addition, he said, the study indicates that small business – seen as key to U.S. economic recovery – could be in worse shape than believed.

Regarding the credit crunch, the survey showed that lenders and investors are rejecting 90% of loan and investment requests that would be secured by real estate, and they refuse 73% of requests for loans or investments based on cash flow.

More than half of business owners surveyed said they had to turn to friends and family for money. Only 33% said they had obtained bank loans, and 10% sought out alternative lenders.
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avatar   Brian Kingsley Mr. Used Tires   star   7/28/2010   9:52 PM

As a former marketing professional and a small business owner, most small business owners do not have the marketing knowledge to effectively develop profitable campaigns at an affordable rate. Every marketing dollar spent should show an ROI (Return on Investment) of at least three dollars. How well do you know your competitor? Their pricing? Their satisfaction levels of Customer Service, etc. What are they doing on the marketing/advertising front? Are their lots full and yours empty? There are literally dozens of ways to increase your new business revenue and build your loyalty base affordably. Before you look at your competitor, look at your own business. Closely. Customer satisfaction surveys (the truth hurts at times but knowing the truth pays big dividends). Consider hiring a marketing consultant - even for 20 hours (avg rate of $100.00 per hour) to help you know the truth, understand the necessary changes and most importantly, how to implement those changes and track results. Stop depending on lending institutions and start focusing on building new business revenue, repeat and referral business - and bank the dividends for growth.



avatar   John Paglia   star   7/28/2010   12:10 PM

The full report can be downloaded here: http://bschool.pepperdine.edu/privatecapital