Dan King, Yokohama vice president of sales and marketing
Yokohama Tire Corp. said its new Avid ENVigor is the first to offer consumers the ideal blend of all-season performance, low rolling resistance, smooth comfort and long treadlife. In fact, the company said, because the tire delivers all the performance and environmental attributes in a single tire, a new category had to be created for it: grand performance.
It goes on sale in March 2010 in 69 sizes, making it one of the largest tire launches in the company’s history.
“ENVigor is unlike any product the industry has developed to date,” said Dan King, Yokohama vice president of sales and marketing. “It provides excellent traction and handling, enhanced comfort and treadlife – all while delivering remarkable gas mileage. It’s quite possibly the most complete tire ever created.”
The tire features Adaptive 3D sipes that help maintain water and winter traction; angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and an all-new silica compound for excellent fuel efficiency, according to Yokohama.
Designed for a broad range of vehicles – including entry-level and luxury coupes, sedans and SUVs – the ENVigor will replace Yokohama’s Avid H4s/V4s and W4 tires. It will go on sale in March in 69 sizes ranging from 15- to 20-inch rim diameters.