A trademark usually consists
of a word, phrase, logo or other unique symbol that distinguishes a product or
company from others. To protect your good name – and unique marketing
advantage in your market, experts recommend that small businesses trademark
their names or other identities by applying at the U.S. Patent and Trademark
Office (USPTO). Expect to encounter two fees: one for filing ($245) and another
for legal representation.
If you’re too busy to apply
in person, you can pay online via credit card on the USPTO Web site, located at
www.uspto.gov.
- Source: Tire Review
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