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Warranty Woes

December 15, 2008
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Dear Jim,

Recently, I called nine different car dealers in the Boston area, acting as a retail customer with a tire problem. I was told by everyone of them that for any warranty issues they must go back to a tire dealer.

If they are acting like tire dealers on the "sell" side, why not on the warranty side?
The tire dealers of this country have helped the tire manufacturers build a network of competition that only wants to sell but not service the product. If they want to make the money selling the tires, why aren't the servicing wholesalers making them handle the warrantees?
 
Barry Steinberg  
CEO
Direct Tire and Auto Service
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avatar   Red   star   2/23/2010   10:33 AM

The servicing wholesalers don't need to 'make them' do anything. The dealerships in many cases just plain don't know that they can warranty the tires just as and tire retailer can. The tire company be it Michelin, Continental, Goodyear (etc...) already has a agreement with GM, Ford, Toyota (etc...) so they can automatically warranty the original equipment tires. Though they are tied to ONLY the original equipment tires, they cannot warranty aftermarket tires, especially if different from original.

If they have a buy program (like GM On a Roll, Ford Around the Wheel) then anything listed on those buy programs can also be warrantied through the car dealership.

Though again servicing wholesalers don't need to 'make' them do anything. Its part of the business, and a legitimate tire warranty should go through the wholesaler, or distributor (unless the retailer is direct with the tire company).