Hankook Tire’s concept tire, eMembrane, received the Winner Label from Red Dot Award 2013.
Hankook said the concept tire, produced in collaboration with University of Cincinnati, is part of the company’s continued efforts to develop forward-thinking tire designs and concepts.
“Such a proud reward from the internationally high-profile Red Dot Award is a clear manifestation that reveals Hankook Tire’s ceaseless efforts to stay at the forefront in developing future-oriented tire concepts and designs,” said Seung Hwa Suh, vice chairman and CEO of Hankook Tire. “Taking on this momentous point, Hankook Tire will continue to invest in building our innovative tire concept and design competences by which we will strengthen our contribution to advancement in driving for our customers around the world.”
The multi-use tire is targeted at younger drivers “Generation Y” who are characterized as being adventurous, unique and prone to leisure activities, the company said. The eMembrane is capable of transforming its tire profile through internal structure changes, allowing it to perform under different driving conditions.
Additional features on the eMembrane include a tread design that when at high-speeds, the tire’s tread center extends to generate maximum grip power; while at low-speeds, it produces minimal road contact area and ground friction, increasing fuel efficiency. Also, to make it easier to signal the changes in the tire’s driving modes, an LED system is equipped in the sidewall for operation alarm.
This is the second award for the eMembrane. The tire also received the 2013 iF Concept Design Award in May.