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Pirelli Adds Cinturato for Luxury Touring Market

October 22, 2012
Pirelli's all-new Cinturato P7 All Season Plus is an environmentally-friendly, high-performance tire line for touring and luxury touring cars.
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At a launch event in Austin, Texas, over the weekend, Pirelli unveiled the Cinturato P7 All Season Plus, the latest addition to its Cinturato family and what the tiremaker said is the first environmentally-friendly, high-performance tire line for touring and luxury touring cars.
Cinturato P7 All Season Plus


The tire boasts a 15% reduction in rolling resistance compared to previous Pirelli A/S tires, providing a 2% to 3% savings in fuel consumption, according to the tiremaker. Pirelli added the tire is made using a highly aromatic oil-free compound and 6% less raw materials; has a silica-based tread compound that for 47% better mileage; and features an optimized asymmetric tread design that provides a 5% reduction in road noise.

The Cinturato P7 All Season Plus has a more rigid structure thanks to the use of latest generation materials, a progressively flexible sidewall, and a reinforced contact patch, according to the tiremaker, which added the extra rigidity cuts down on deformation and the unnecessary dispersal of energy, thereby reducing rolling resistance. The steel belt has been lightened, with a level of tension that has been optimized to guarantee stable and well-balanced performance. The tire’s compounds are designed to reduce braking distances and lessen rolling resistance, Pirelli added.

Backed by a 70,000-mile limited treadwear warranty, the Cinturato P7 All Season Plus will be available at the beginning of 2013 for models such as Audi A3/A4/A6, BMW 3/5/X3/X5, Infiniti G, Fiat 500, Mini Countryman, Mercedes A/B/CLC/S and Porsche Panamera.