TCS Technologies has unveiled a new tire and wheel searching capability that allows consumers to get a quote or buy a tire or wheel from a dealer’s Facebook page.
“The Facebook tire and wheel searching capacity is the latest step in allowing consumers to search and get product quotes wherever they are on the web,” the company said, adding the Facebook tire search platform is built in tandem with tire, wheel and service websites provided by TCS.
The app allows a dealer to specify what tire and wheel products are displayed when a user searches by vehicle, size or brand. Search results are displayed with a photo of the product, specifications, features and benefits, and price, if the dealer so chooses. TCS said pricing can be pulled real-time from the dealer’s software, or can be displayed from multi distributor channels. Dealers who choose not to display pricing can have the option to include a “Request a Quote” button next to each product – these dealers receive an email containing consumer contact information and which product they would like a quote on.
According to TCS, the app also features a “like” or “share” button for each product, allowing users to share with their Facebook friends. “Not only does this empower the dealer to become viral, but it also gives the dealer’s web presence a boost with the search engines,” the company said.
“Now more than ever, TCS customers are integrating social media into their marketing portfolios,” said Kenny Pratt, TCS vice president of technology. “It is imperative we answer the call from tire and wheel consumers to make it easy to research a dealer’s products, get a quote, price or buying experience on those products and also share products through their preferred channels. Many of our dealers are very active on Facebook and do a nice job of creating social interaction in their communities; however they lack a way to tangibly measure the effectiveness on converting social interaction into buyers via Facebook. This tire and wheel catalog app is step one for our customers.”
Florida-based McGee Auto Service and Tire was one of two beta testers for the Facebook app. “So far we have seen around one quote request coming from Facebook for every 5 we receive from our website,” said Kevin McGee, McGee Tire district manager. “Besides our brand and products becoming even more viral within Facebook, we have seen our traffic from Facebook to our website increase. TCS actually created a micro website within Facebook which points users to specific pages. We really got the best of both worlds with this new app: better Facebook conversions as well as more traffic to our website.”
For more information, visit
www.tcstire.com or call 888-449-8473.