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TIRES

I’ve always been pretty terrible with numbers. Some people are born with that gene and some aren’t lucky enough to inherit those analytical...Read More

Winter tires have been around since 1934, when Finnish tiremaker Nokian introduced them for trucks. Two years later, Nokian added sizes for passenger cars. This...Read More

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COMMENTARY

You tell yourself, you’re the best tire dealership in your area. But, how do you really know that’s true? Do you have basis for...Read More

The tire industry is again facing a petition placed to enact tariffs against imported tires manufactured by factories located in China. The Department of...Read More

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SERVICE

Springtime brings with it the vacation season when many families will hitch a boat or camping trailer to their fully loaded family car, SUV...Read More

More and more vehicles are being equipped with cartridge-style wheel bearings — a style that requires a lot more labor to replace when compared...Read More

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BUSINESS

At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a...Read More

As we all know, the most powerful form of advertising always has been word of mouth. Although every tire dealer would like to believe the...Read More

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