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Cutting corners on brake jobs can cost customers down the road

Spending more on brake services can help customers understand the importance of quality repairs.

Different forms of advertising to get customers through tire dealer doors 

Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.

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How tire dealers can find the right customers for all-weather tires

An all-season tire is good for the average consumer, but there are areas where an all-season tire isn’t the best option.

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How Customers Can Identify the Age of Their Tires

Tire degradation is influenced by factors like temperature, storage conditions and exposure to sunlight.

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How Important is Long-Lasting Tread Life to Customers?

Long-lasting tread characteristics matched to a specific application can mean the difference between a satisfied or dissatisfied customer.

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Prepare Your Customers for the Winter Surge

Tires should be one of the first things you inspect when preparing your customer’s car for winter.

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VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

John Quirk says customers do not simply support VIP due to getting great service; it’s because his people build relationships.

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How Much do Customers Really Care About Tire Noise Mitigation?

Even if they aren’t driving an EV, some of your customers might be sensitive to road noise in the cabin, and point to tires as a culprit.

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Sell Customers on Your Service Options, Not Price

We dive into the reasons why quality and service should take precedence over price when choosing an automotive service provider.

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National Tire Safety Week: Tips to Pass on to Your Customers

Use these tips to educate your customers about their tire health this week.

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