Persuasion Skills to Dramatically Increase Your Sales Success
When you say the word “persuasion,” it conjures up images of a person using underhanded or manipulative methods to get what he wants. But it doesn’t have to be that way. As a matter of fact, the world’s most quoted authority on the study of human persuasion, Dr. Robert Cialdini, says when it comes to
Principles of Persuasion: Magic Words and Power Phrases
Whether you’re communicating with customers, suppliers or employees, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that leadership is synonymous with effective communication. It’s not a stretch to say that the overall profitability of your tire dealership is directly linked to your
How to Be Persuasive
The competition for consumer attention can be overwhelming, here’s how romance the customer into action.
Triumph Over Tragedy
Tire Review Editor Patti Renner discusses the inspiration behind the December cover story and the essential qualities of leadership.
The Big Four
Seems like the powersports industry has been dominated by “The Big 4” for decades! However we are not talking about Honda, Kawasaki, Suzuki and Yamaha. The real big four that make a difference to your dealership are Marketing, Advertising, Public Relations and Branding. If you have to ask what’s the difference, then you need to
Workplace Safety
It was a misty, cold and dreary fall afternoon in 1980 in Western New York; pretty typical for that time of year just ahead of the snow for which the region is known. It was early on in my automotive career and I was working at a 4×4 and Jeep salvage yard, rebuilding the manual
AASP-MN to Host Leadership Conference in April
The Alliance of Automotive Service Providers of Minnesota (AASP-MN) will host its annual meeting and leadership conference on April 14 at the Ramada Plaza Hotel in Minneapolis, Minn. This year’s theme will be “Lead the Way” and seminars offered will be geared for mechanical and collision repair shop owners and managers. Events at the conference
NHTSA Grants Petition for Inconsequential Noncompliance to CMA, Double Coin
China Manufacturers Alliance and Double Coin Holdings have been granted its petition for inconsequential noncompliance by the National Highway Transportation and Safety Administration on Dec. 30, 2014. In August 2014, CMA notified the NHTSA of non-compliant sidewall markings on certain Double Coin branded tires. “In consideration of the foregoing, NHTSA has decided that CMA and
If LeBron Comes Back He’s Bringing a Tire Plant With Him
So yesterday the City of Cleveland, just a 30-minute drive from our headquarters, was selected to host the 2016 Republican National Convention. Regardless the political persuasion, everyone around here is fired up and sees it as a huge win for the city and region. And we’re all constantly refreshing our computer screens and smartphones trying
Turkish Tire Production Costs Too High – Goodyear’s Rzonzef
Goodyear has been present in Turkey for half a century now, however the tiremaker hints it may need a little persuasion to maintain its production facilities there. In an interview with Istanbul-based daily Hürriyet, Goodyear’s EMEA Commercial Business Unit vice president Michel Rzonzef said the cost of tire production in Turkey is too high despite