You searched for GfK - Tire Review Magazine
GfK Hires Monro Tire Vet as Account Director for POS Tires Team

Matthew Wright joins GfK as the new account director for the U.S. POS Tracking panel. According to Gfk, Wright spent 15 years in key category management and product development positions at Monro and Discount Tire. GfK says Wright will support its POS Tires retail panel, assisting in key functions such as merchandising, assortment, pricing, and

Wright-headshot
Tire Sell-Out Trends During the Coronavirus & into the Future with GfK [Audio]

Data is king. It helps you make smart business decisions and drive the growth of your business. And in this episode of What’s Treading with Tire Review, we delve into the numbers. We speak with experts from GfK, one of the largest market research organizations in the world that collects tire sell-out data from thousands

Whats Treading 061620 GFK
Tire Sell-Out Trends During the Coronavirus & into the Future with GfK

We speak with experts from GfK about how the coronavirus has impacted PLT tire sell-out nationwide, and tire sell-out trends dealers can expect to see later this year.

Whats Treading 061620 GFK
GfK Data: Tire Sales Recovering For Independents

Tire sales are rebounding from historic lows due to the coronavirus, according to statistics from firm Growth from Knowledge (GfK).

TIA, GfK to Hold Webinar on Coronavirus, Tire Industry

“What the Data Shows: How COVID-19 is Impacting the U.S. Retail Tire Industry,” will take place Wednesday, May 6, at 2 p.m. EDT.

GfK to Begin Weekly Regional Data Reporting from Tire Retail POS Panel

Continuing its goal to create a data-driven tire retail market in the U.S., GfK will transition to weekly regional reporting of data from its POS panel of tire retailers in 2020.

liight truck tires growth GFK data
Light Truck Tires post 3.5% U.S. Unit Growth in 2018, GfK POS Data Reports

While the U.S. tire retail market still faces challenges, GfK point-of-sale (POS) data from outlets nationwide point to important opportunities in a few key segments of the marketplace.

GfK Data Shows Decline in US Winter Tire Sales

Initial data from GfK’s newly launched tire retail panel in the U.S. shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.

GfK to Share U.S. Retail Tire Data at Clemson Tire Conference

GfK has launched a new panel covering the U.S. independent tire channel. Capturing data representing over 34,000 individual retail tire outlets nationwide, the new panel is GfK’s 30th worldwide and represents 62% of all replacement tires sold in the U.S.

GfK Adds Bridgestone Stores to POS Panel Tracking Tire Sales

Bridgestone Americas, with 2,200-plus tire and automotive service centers in the U.S., has signed on as a charter data provider for GfK’s new point-of-sale tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data, the company said. “Throughout my career in consumer packaged goods, point-of-sale data and national trends information