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Yokohama Tire Announces Fall Rebate Promotion

Yokohama Tire will run its annual rebate promotion in which consumers can earn up to $100 in the form of a Yokohama Mastercard Prepaid card after purchasing a set of four select Yokohama tires from Oct. 1-31. “The fall rebate features a wide selection of some of our most popular tires,” says Alan Holtschneider, Yokohama’s

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Hercules Tires Launches First Agricultural Tire

Hercules Tires will launch its first new tire for agricultural use. It will be available to commercial dealers in the United States beginning today. “The demand for ag tires is quickly expanding,” said Marshall Gillespie, Hercules Tires manager of commercial and specialty proprietary brands. “The goal is to meet the needs of the market.” According

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Vogue Tyre Begins Summer Promotion

The promotion offers consumers a rebate of $75 with the purchase of a set of four Vogue Signature V Black Tyres.

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ATD Reorganization Plan Approved

American Tire Distributors, Inc. (ATD) announced that the United States Bankruptcy Court for the District of Delaware has confirmed the company’s plan of reorganization.

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ATD Seeks Court Approval for Reorganization Plan, Receives Support from Stakeholders

American Tire Distributors, Inc.’s plan for Chapter 11 reorganization will go before the court for approval this week, and has already gained near-unanimous acceptance by voting stakeholders, the company said. 

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Yokohama Tire Rolls Out Ascend GT Rebate

From Aug. 1-31, consumers can cash in and get a $70 Yokohama Visa Prepaid card after purchasing a set of four Ascend GTs.

Achieva Rubber Corp. Recalls Certain Innova Ultra Runner Tires

Achieva Rubber Corp. is recalling certain Innova Ultra Runner tires sizes after they failed to meet federal strength test requirements.

Maxxis Tire Sponsors Monte Jade Innovation Competition

In a move to encourage promising young STEM students to consider entering the tire industry, Maxxis Tire USA is sponsoring Future Tires, a prize-based contest part of the Monte Jade Innovation Competition (MJIC)

The Squirrel, the Grasshopper and the Tire Dealer

Have you ever heard the story of the squirrel and the grasshopper?
The squirrel works hard all summer long in the sweltering heat, building and improving his house, gathering nuts and supplies for the winter. The grasshopper thinks the squirrel is a fool, and laughs and dances and plays the summer away. When the winter comes, the squirrel is warm and has plenty to eat. The shivering grasshopper has neither food nor shelter; he eventually dies out in the cold.

NHTSA Investigates Michelin Truck Tire Failures

The National Highway Traffic Safety Administration is investigating reports that some Michelin truck tires can fail and cause crashes. NHTSA has six complaints and a police report about crashes involving 2014 Michelin XZA 295/60/R22.5 tires. According to NHTSA documents, “the tire may fail catastrophically when used on the steer axle.” “Michelin is aware of a