Business Planning Guide for Tire Dealers: Online Reputation Checklist

Business Planning Guide for Tire Dealers: Online Reputation Checklist

You already know that keeping up with your business' digital presence can be a challenge. Use this checklist as part of Tire Review's Business Planning Guide to be sure your reputation online is up-to-date.

Google online reputation tire dealers tire business

You already know that running a business can be a challenge. It takes a lot of work to keep all of your plates spinning – balancing customers, employees, operations and cash flow against your long-term goals for growth. To help keep things moving forward in a positive direction, we offer you this special 2018 Business Planning Guide. Whether you use it as a reminder, a to-do list or plan of attack in preparation for the year ahead, we hope the information will further your success.

Online Reputation

ο Google your business name in all its keyword forms. See what comes up and what may need addressed.

ο Check your Google listing – what’s missing? Are the hours current? Are the links accurate? Be sure it’s updated.

ο Search your business across Bing, Yahoo, Ask.com and Yelp as well. Update those as needed. 

ο Set up a Google Alert for your name, your business name, and other critical possible search terms. That way you can see what others post about you and your business to take action to minimize any damage – and to thank them accordingly.

For more business planning checklist items, see our Facilities and Equipment checklistTax and Legal checklist, Business Value checklistWebsite checklist, and Employee Handbook checklist.

To print an easy checklist of the full 24-points, click here.

You May Also Like

Tire Industry Labor Shortage: Improve This to Keep Employees

I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that

Tire Industry-Labor Shortage-Great-Resignation

I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that has plagued the industry for decades.

Consider Software Solutions to Streamline Operations

Representatives from several software providers share how solutions drive efficiency and profitability, as well as what to look for when considering a system in your shop.

software-solutions-stock
How Data, Analytics Can Boost Profitability for Tire Retailers

By collecting and analyzing data about a dealer’s sales history, inventory levels and market demand, data and analytics platforms can analyze the performance of each dealer’s store and recommend actionable improvement opportunities.

How to Start the PPP Loan Payback Process

For many PPP loan recipients, it is time to start the repayment process—or file for PPP loan forgiveness. Read on to find out which portion of your loan may be forgivable and how to apply for forgiveness, as well as how to start the repayment process.

Creating a Positive Work Environment

Larry Sutton of RNR Tire Express shares seven different practices that have helped him create a positive work environment.

Other Posts

Using Data to Enrich the Customer Experience

Attaching data or a number to a vehicle’s service record adds a level of transparency to the discussion, and moves it from an “opinionated upsell” to a true, fact-based service need.

Coats Tread Depth Data
Microlearning Makes the Tire Industry Smarter, More Profitable

Microlearning modules can be customized to company and team member needs, where participants can learn through their own experiences and at their own pace.

Setting Up for Success: The Importance of Onboarding New Employees

Onboarding serves to not only give a new employee practical information that they will need in the job, but having that information gives them confidence as they start out in their new position.

employee-onboarding
Online Reputation Management

Eighty-eight percent of consumers trust online reviews as much as they trust personal recommendations.

Online-Business-Management