Not only did our Benchmarking Study set standards of performance against dozens of real-world business measures, the results also allowed us to grade the actual results of participating dealers against the group. The end result is 10 tire dealers – some are pure retail, some with a mix of vibrant wholesale and/or commercial elements – that statistically rise above the rest: our 2014 Platinum Performers.

So how did we arrive at these 10 tire dealers as Platinum Performers? Without giving away the secret recipe, certain questions in the study were scored on a 1 to 4 scale, with 4 being the top score possible for each graded question. Scores were awarded based on the dealer’s response to objective questions dealing with building/equipment, sales, operations, marketing and personnel.

Download the Tire Review Platinum Performer Awards feature here.

2014 Platinum Performers

Boni Tire & Auto Service Inc.
Flemington, NJ
Daniel Boni Sr., President
[email protected]

Type of Dealership: Single Location
Location Business: Retail
Years Location Open: 15
Total Square Footage: 6,800 sf
Total Service Bays: 6
Total Employees: 6-10 Group
2013 Total Gross Revenue: $1-$1.5 Million Group
2013 Tire/Service Mix: 35/65
Hours of Operation/Week: 53
% Weekly Customers – Repeat Customers: 75%
Referrals as % of All Customers: 5%
Service/Repair Jobs Per Month: 1,003
Top 5 Consumer Tire Brands Sold: Continental, General, Kumho, Nexen, Bridgestone
Top 3 Medium Truck Tire Brands Sold: N/A
Total Competitors/Trade Radius: 22 competitors/6-10 miles

Community Tire Pros & Auto
Phoenix, AZ
Kim Sigman, Partner/General Manager
[email protected]

Type of Dealership: One Location of Six Total
Location Business: Retail, Commercial, Wholesale
Years Location Open: 23
Total Square Footage: 3,525 sf
Total Service Bays: 8
Total Employees: 6-10 Group
2013 Total Gross Revenue: $1.5-$2.5 Million Group
2013 Tire/Service Mix: 23/77
Hours of Operation/Week: 62
% Weekly Customers – Repeat Customers: 85%
Referrals as % of All Customers: 15%
Service/Repair Jobs Per Month: 545
Top 5 Consumer Tire Brands Sold: Bridgestone, Firestone, Hercules, Capitol, General
Top 3 Medium Truck Tire Brands Sold: N/A
Total Competitors/Trade Radius: 15 competitors/1-5 miles

Frasier Tire Service
Sumter, SC
Tripp Lee, General Sales Manager
[email protected]

Type of Dealership: One Location of Four Total
Location Business: Retail, Commercial, Wholesale
Years Location Open: 40
Total Square Footage: 42,975 sf
Total Service Bays: 8
Total Employees: 11-15 Group
2013 Total Gross Revenue: More Than $2.5 Million Group
2013 Tire/Service Mix: 80/20
Hours of Operation/Week: 50
% Weekly Customers – Repeat Customers: 63%
Referrals as % of All Customers: 11%
Service/Repair Jobs Per Month: 287
Top 5 Consumer Tire Brands Sold: Goodyear, Dunlop, Kelly, Delta, Continental, General
Top 3 Medium Truck Tire Brands Sold: Goodyear, Dunlop, Kelly
Total Competitors/Trade Radius: 33 competitors/11-25 miles

Hoffman Tire Pros
Fayetteville, GA
Richard Hoffman, Owner
[email protected]

Type of Dealership: Single Location
Location Business: Retail
Years Location Open: 38
Total Square Footage: 8,390 sf
Total Service Bays: 8
Total Employees: 6-10 Group
2013 Total Gross Revenue: $1.5-$2.5 Million Group
2013 Tire/Service Mix: 35/65
Hours of Operation/Week: 57
% Weekly Customers – Repeat Customers: 95%
Referrals as % of All Customers: 1%
Service/Repair Jobs Per Month: 490
Top 5 Consumer Tire Brands Sold: Michelin, BFGoodrich, Uniroyal
Top 3 Medium Truck Tire Brands Sold: Michelin, BFGoodrich, Uniroyal
Total Competitors/Trade Radius: 14/N/A

Hovis Tire & Auto
Cortland, OH
Paul Hovis, Owner
[email protected]

Type of Dealership: Single Location
Location Business: Retail, Commercial, Wholesale
Years Location Open: 13
Total Square Footage: 15,000 sf
Total Service Bays: 7
Total Employees: 6-10 Group
2013 Total Gross Revenue: More Than $2.5 Million Group
2013 Tire/Service Mix: 40/60
Hours of Operation/Week: 55
% Weekly Customers – Repeat Customers: 75%
Referrals as % of All Customers: 25%
Service/Repair Jobs Per Month: 992
Top 5 Consumer Tire Brands Sold: Michelin, BFGoodrich, Cooper, Goodyear
Top 3 Medium Truck Tire Brands Sold: Gladiator Michelin
Total Competitors/Trade Radius: 22 competitors/11-25 miles

Monroe Tire & Service
Shelby, NC
Chris Monroe, Owner
[email protected]

Type of Dealership: Single Location
Location Business: Retail, Commercial
Years Location Open: 40
Total Square Footage: 9,300 sf
Total Service Bays: 8
Total Employees: 6-10 Group
2013 Total Gross Revenue: $1.5-$2.5 Million Group
2013 Tire/Service Mix: 60/40
Hours of Operation/Week: 42.5
% Weekly Customers – Repeat Customers: 80%
Referrals as % of All Customers: 50%
Service/Repair Jobs Per Month: 780
Top 5 Consumer Tire Brands Sold: Cooper, Michelin, Yokohama, General, Continental
Top 3 Medium Truck Tire Brands Sold: Sailun, Double Coin, Power King
Total Competitors/Trade Radius: 19/1-5 miles

Olson Tire & Auto Service Inc.
Wausau, WI
Kent Olson, President
[email protected]

Type of Dealership: Single Location
Location Business: Retail, Wholesale
Years Location Open: 27
Total Square Footage: 19,850 sf
Total Service Bays: 13
Total Employees: More than 15 Group
2013 Total Gross Revenue: More Than $2.5 Million Group
2013 Tire/Service Mix: 35/65
Hours of Operation/Week: 60.5
% Weekly Customers – Repeat Customers: 90%
Referrals as % of All Customers: 10%
Service/Repair Jobs Per Month: 1,445
Top 5 Consumer Tire Brands Sold: Goodyear, Dunlop, Kelly
Top 3 Medium Truck Tire Brands Sold: N/A
Total Competitors/Trade Radius: 31/11-25 miles

Ray’s Tire & Service Center Inc.
St. Augustine, FL
Dean Petty, Owner
[email protected]

Type of Dealership: One Location of Two Total
Location Business: Retail, Commercial, Wholesale
Years Location Open: 35
Total Square Footage: 10,700 sf
Total Service Bays: 8
Total Employees: More than 15 Group
2013 Total Gross Revenue: $1-$1.5 Million Group
2013 Tire/Service Mix: 55/45
Hours of Operation/Week: 50
% Weekly Customers – Repeat Customers: 90%
Referrals as % of All Customers: 5%
Service/Repair Jobs Per Month: 529
Top 5 Consumer Tire Brands Sold: Goodyear, Michelin, BFGoodrich, Continental, General, Hercules
Top 3 Medium Truck Tire Brands Sold: Goodyear, BFGoodrich
Total Competitors/Trade Radius: 13/11-25 miles

Tokah Inc./Big O Tires
Yucca Valley, CA
Tom Huls, President
[email protected]

Type of Dealership: Single Location
Location Business: Retail
Years Location Open: 20
Total Square Footage: 6,000 sf
Total Service Bays: 6
Total Employees: 6-10 Group
2013 Total Gross Revenue: $1.5-$2.5 Million Group
2013 Tire/Service Mix: 60/40
Hours of Operation/Week: 68
% Weekly Customers – Repeat Customers: 70%
Referrals as % of All Customers: 15%
Service/Repair Jobs Per Month: 604
Top 5 Consumer Tire Brands Sold: Big O, Cooper, Goodyear, Falken, Sumitomo
Top 3 Medium Truck Tire Brands Sold: N/A
Total Competitors/Trade Radius: 11/25+ miles

Turner & Osborne Tire Co.
Columbia, TN
Walker Vining, General Manager
[email protected]

Type of Dealership: Single Location
Location Business: Retail
Years Location Open: 64
Total Square Footage: 10,300 sf
Total Service Bays: 8
Total Employees: 6-10 Group
2013 Total Gross Revenue: Less Than $1 Million Group
2013 Tire/Service Mix: 40/60
Hours of Operation/Week: 42.5
% Weekly Customers – Repeat Customers: 80%
Referrals as % of All Customers: 10%
Service/Repair Jobs Per Month: 460
Top 5 Consumer Tire Brands Sold: Michelin, BFGoodrich, Uniroyal, Goodyear, Kelly
Top 3 Medium Truck Tire Brands Sold: Firestone, Bridgestone, Goodyear
Total Competitors/Trade Radius: 17/6-10 miles