BFGoodrich Targets Daily ‘Fun’ Consumer with Tire - Tire Review Magazine

BFGoodrich Targets Daily ‘Fun’ Consumer with Tire

AdvantageBFGThe typical day for a minivan driver may consist of a visit to a coffee shop, a stop at the dry cleaners, a shopping trip to the grocery store or a workout at the gym. The racetrack isn’t normally where you find a minivan.

Michelin’s BFGoodrich brand decided to combine these daily activities, a Toyota Sienna and the NOLA Motorsports Park to debut its latest tire – the BFGoodrich Advantage T/A Sport. The very unusual racetrack was designed to show how the Advantage T/A Sport is designed to put a little “fun” into the daily driving routine.

During the track day, tire dealers and media also drove in Mazda 3s, Subaru Crosstreks and Honda Accords while testing the tire on a dry-wet course, skid pad, and wet braking simulation.

The Advantage T/A Sport is designed to keep up with the busy lifestyle of the everyday consumer, shared Jon Hausman, marketing manager for BFGoodrich tires.

“The overall message to drivers with active lifestyles, busy family lives or a combination thereof is simple: You don’t have to settle for merely getting from point A to point B. Because performance is happening with these tires on every drive, you can have a little fun along the way, every day with the BFGoodrich Advantage T/A Sport tire,” he said.

According to the brand the tire offers consumers a bit of “FUN”:
Four seasons of traction;
Undeniable performance, mile after mile; and
New levels of handling.

AdvantageTASportThe new Advantage tire performs in all seasons and features locking 3-D sipe technology that enhances longevity and performance, BFGoodrich said. The sipes lock together under the tire’s footprint to provide stability, giving the tire more biting edges for increased wet and light snow traction.

Additionally, Aqua-Flume technology assists all-season grip and wet-weather performance, while the tire’s Next Generation ETEC (Equal Tension Containment) System helps keep the tire footprint optimized during cornering and high-speed situations and the next generation g-Wedge Sidewall Stabilizer helps provide a comfortable ride, BFGoodrich said.

Replacing the Advantage T/A, the T/A Sport also offers 12% better wet braking, 15% better snow traction and 15% better dry handling than its predecessor.

The Advantage T/A Sport is available in sedan, sport coupe, passenger CUV and minivan fitments, with 31 sizes on sale starting in August. An additional 23 sizes will be available in March 2017. Tire sizes range from 15 inches to 18 inches, with T, H and V speed ratings.

The Advantage T/A Sport is backed by a 70,000-mile limited treadlife warranty for T-rated tires and a 60,000-mile limited treadlife warranty for H-/V-rated tires.

Dealers will have the chance to experience the Advantage T/A Sport first hand during BFGoodrich’s 2016 “Are You Driver Enough?” tour.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

Leeds West Acquires Midas Location in Colorado

LWG now owns and operates nine Midas franchise locations across the Denver metro area.

Leeds West Groups To Open Big O Tires In Iowa

Leeds West Groups (LWG) says it signed a lease and will convert the automotive center at 208 Lincoln Way in Ames, Iowa, into a Big O Tires location. Related Articles – Auto Pros on the Road Visits Turning Wrenches European Auto Repair – TrakMotive Launches New Products Ahead of AAPEX – Simple Tire Named to

Handshake agreement
Auto Pros on the Road Visits Turning Wrenches European Auto Repair

Auto Pros on the Road puts the Babcox Media team on location in shops across the USA. This episode is sponsored by Autolite. Related Articles – Nonprofit Changing Gears is Eliminating Transportation Inequities – Auto Pros on The Road Continues Visit to Quarter Mile Muscle – Auto Pros on the Road Visits Quarter Mile Muscle

TrakMotive Launches New Products Ahead of AAPEX

TrakMotive has released new products for CV axle applications and replacement axle brackets that will be featured in the AAPEX New Products Showcase.

TrakMotive

Other Posts

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres